Have had a hugely busy November and wrote this back in the first week of November but found myself working in NYC and then the family being struck down with the winter lurgy so all of this comes a bit late but hope it's informative and helpful.
OK so the confession: before embarking on Music Success in 9 Weeks I had never blogged and really didn't know much about it at all. I thought it was for geeks and techies. I didn't understand the protocol of reading, listening, thinking, engaging and commentating. Ariel and the CyberPR team gave some great links to get us started, blogs to read, web pages to engage with and now I feel like I have been given a huge sweetie jar and am finding out all sorts of new things about the industry and current thought about what's happening in the music world.
So week 5: I have become a reader and commentator in the places listed below and found it very inspirational indeed. There's so much great thinking going on out there and it is very useful in trying to work out my own thoughts with all things musical. We are in such a transitional time in the music industry where the "Physical" product of CD's DVD's and USB's will no longer exist for the consumer in the very near future so it is essential we get a clear digital marketing and PR strategy that will monetise musicians works. Blogs give all the cutting edge thought and even if you don't always agree, conversation is great.
The Music success blogging challenge encouraged us to interact with 50 blogs which currently is a bit optimistic but below are a few of the best that I read and interacted with.
I essentially worked my way through all the pointers on Ariels blog - a great read to help you get started: http://arielpublicity.com/2009/07/09/blog-reading-101-lurk-leap/
I also joined google friend connect, tried to get my head around RSS - still haven't got that fully sorted but on it, joined a few blogs, read, commentated and received feed back.
The ones that have been most useful for me are:
1. HypeBot - great article on making a living from music http://www.hypebot.com/hypebot/2010/11/whats-your-criteria-of-makin...
2. Music Think Tank - http://www.musicthinktank.com/blog/michael-laskow-of-taxi-marketing... - superb article from Ariel about Michael Laskow of Taxi - very inspiring indeed.
3. Social Media Blog: Elaine Gantz Wright - great banter going there - superb article http://elainegantzwright.wordpress.com/2010/11/08/the-social-media-...
4. Kemal Mermutlu - UK Mover and Shaker BBC Producer Kemal Mermutlu from Radio 1 and Radio 1 Extra - http://kemalmermutlu.tumblr.com/tagged/music
I met the lovely Kemal in the flesh at a music 4.5 conference in November and had great chats and discussions about audiences, fan bases and the evolving nature of social media. Lots of interesting multi media blog thoughts and inspirations. Kemal introduced me to his love for "Gary" - fab video: All about social media - loving Garyhttp://garyvaynerchuk.com/ check out this great bit of video:
http://www.viddler.com/explore/garyvaynerchuk/videos/165/
5. Andrew Dubber: http://www.andrewdubber.com/
Great Music Straegist... check him out and his FREE DOWNLOADABLE book and podcast:
http://www.newmusicstrategies.com.php5-2.dfw1-2.websitetestlink.com...
Andrew Dubber is a lecturer at Birmingham University and it's his job to think big thoughts, talk and write about them and educate. I think he does quite a good job!
6. Ariel Hyatt's Sound Advice Blog: I especially like the 1,000 true fans concept which has become a corner stone to my thinking and my work with clients.
http://arielpublicity.com/category/blog/1000-true-fans/page/2/
I have connected up with all of the above and followed them on twitter, their Facebooks or websites. I would highly recommend you having a punt and to start nailing your colours to the mast. If you are reading this let me know and I would love to hear your experiences in blogging. I am just starting out at this game and am open to fresh thought and different ways of helping musicians make a living in this fast moving profession. The Music Success Blog challenge has proved invaluable and if you get a chance, buy the book now at The Cyber PR website: BUY BOOK HERE - will be the best money you have spent!
Sally
Week 6 & 7 to follow shortly....
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