Digital Transformation: Snakes on a Plane - How to pitch an Innovation:
Over the last month I have been working with a tech start up team looking at how best to bring a new product to market. This has meant getting deeply involved with the team who have sweated blood and tears to build a product that has masses of potential. Listening to them and getting right under the covers of the product has been a lot of fun and very energising. However, what has been really interesting has been the debate and discussion we have had about how best to bring the product to market .....
