Amsterdam Dance Event - Part 1 - Lovely passionate dance music people
A special report from ADE 2013
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| My Ride for the week |
So where was I last week? I spent a wonderful three days in Amsterdam at ADE 2013 – Amsterdam Dance Event.
ADE is a global gathering celebrating Electronic Dance Music over 3 platforms, Conference, Playground and Festival. The festival welcomes 300,000 visitors from 75 countries enjoying Electronic Dance Music (EDM) at 450 different events in 80 venues – phew! And if that’s not enough the Conference has 5,000 music industry professionals that come together listening to 317 speakers taking part in 176 panels at 7 locations throughout Amsterdam city centre with opportunities to learn, play, network and meet old and new friends from around the world.
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| Outisde Felix Meritis in Amsterdam |
I know
I am sounding like an advert, but ADE is my favourite conference of the calendar and the opportunity to dump my car for a week, cycle the streets beside the canals in a sunny autumnal Amsterdam is just irresistible. So as I sit in a rainy London, what were my personal highlights?
First and foremost it has to be about the People who attend ADE. Specialising in digital it is always so nice to get away from the office, dump the laptop and meet people in the flesh!
If you stand outside Felix Meritis for
long enough you will pretty much meet anyone and everyone from the EDM scene. Here are the gang that I hung out with during ADE. They are passionate about Dance music and love what they do. They are some of the best in the industry and so it's great to see them all at ADE again. Always an honour and a privilege.
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| DJ Lee Dagger & DJ Marc JB from Bimbo Jones and Soul Delux |
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| Ultra Nate, Lisa Moody, May Day, Bimbo Jones & Lenny Fontane |
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| Felicity Pilsworth - David Guetta's Asst Tour Manager and Lainie Copicotto of Aurelia Management - Thank you ladies for everything. |
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| Sally J Freeman and Victoria Aitken, Singer, Artist & Journalist - check out Victoria's Blog |
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| The Legend who is Giorgio Moroder, hanging back stage with Giorgio and Nile Rodgers - such an honour to meet Giorgio. |
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| The hugely talented Nile Rodgers speaking at the Game Changers seminar |
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Sally and Millie from Australia Sounds enjoying dinner together and the fact that we both have the same mutual friend -
Ariel Hyatt from @CyberPR NYC |
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| DJ Amely from the Ukraine with Marc, Lee and Alister |
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| Sally and DJ Ron of https://www.facebook.com/NotableDance |
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Sally and Polina. Polina had just been up all night recording with Afrojack and is looking forward to the release of her new tune with Eminem.
It was very satisfying to see many more women present at ADE this year. @LucyEBlair Digital Manager at Ajuna Beats and formerly of Ministry of Sound and I were the only two women in a social media seminar last year. Over the year we have talked about Digital, met up for drinks and tweeted new trends and This year Lucy, Caroline from Radar Videos and I sat in a social media seminar with Eveline van der Steen, Head Of Social Media for Armada Music talking about the amazing things she has achieved for DJ Armin Van Buuren and his digital team. Eve talked about how fans no longer want to be marketed to but want to be entertained, share real life experiences and be part of the artist's life. We are entering a new phase where fans want direct access 24-7 to their Artist and want real life experiences delivered with no agendas, no sell and to give the fans really what they want which in Armin's case is his music and life style. There are obvious challenges with this but with clever strategies, this can be managed to create a win for artist and fan.
In Part 2 I will talk about some of the tech that I learnt about and what the new trends are in Social Media.
Sally Jackson Freeman
Love Live Music UK
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