Thursday 11 October 2012

The Amsterdam Dance Event starts next week, who's going?


The international Dance industry assembles in Amsterdam next week
More than 200.000 visitors expected at the record-breaking 17th edition of Amsterdam 
Dance Event.



From next week, Amsterdam will be the centre of the international Dance 
industry when for five days straight, the 17th edition of the Amsterdam Dance 
Event (ADE) takes place. For years, ADE has been the biggest international club 
festival and the world's most important music conference for Dance and 
Electronic Music. This record-breaking edition, which starts on Wednesday the 
17th of October and lasts until Sunday the 21st of October, will expand even 
more with the biggest artists and special events for different target groups in 
the scene, attracting 200.000 festival visitors and more than 3500 music 
professionals from 65 countries.

Over the years, ADE has become the go-to festival for electronic music, on which many 
artists and music professionals plan their calendar around. Starting next week, 
Amsterdam will welcome over 1700 artists from the international Dance scene with 
names as big as Armin van Buuren (NL), David Guetta (FR), Laidback Luke (NL), Fatboy 
Slim (GB), Richie Hawtin (CA), Afrojack (NL), Paul van Dyk (DE), Junkie XL (NL) and 
Chase & Status (GB). In addition, some of the biggest promoters in the world will host 
spectacular events such as Headhunterz and Dirty Dutch in the Ziggo Dome, the threeday Awakenings at the Gashouder and the DJ Mag DJ Top 100 Awards at the Convention 
Factory. Furthermore, many of the scene's biggest artists will play at the most 
unexpected places, such as Afrojack hosting his night 'Jacked' at Pop temple Paradiso, a 
Junkie XL show at the world-famous Concert Hall, Solomun at Schram Studios, Hed 
Kandi at the 'Muziekgebouw aan 't IJ', and various label showcases at the CUE Bar. At 
nighttime, a total of 300 Dance events are scheduled in more than 75 clubs: a world 
record which again underlines the significance of this festival in the international Dance 
calendar.
ADE is also proving to be forward-thinking and ambitious with their day program. Today, 
the Dance scene is at the forefront of the music industry, both culturally and 
economically, and as tradition will have it, ADE will prove yet again to be the most 
important business platform in the Dance music industry. At six different locations, the 
day program offers an array of conferences and networking opportunities focusing on 
music and technology, VJs and visuals, harder Dance styles, new talent, education for 
students and many other relevant topics. More than ever, ADE has specifically 
customized its program for the various target groups in this scene. There is the exclusive 
Hard Dance Event representing the harder styles; ADE University with a packed program 
in which artists and prominent professionals will give unique lectures, presentations and 
interviews to a select group of up-and -coming music professionals spanning a three-day
period; the popular ADE Next for young musical talent and the Music and Bits program 
which focuses on the latest developments online. A brand new initiative is the promising 
ADE Playground which will connect the nighttime festival-goer, in possession of a special 
ADE CARD, to an exciting day program consisting of exhibitions, in-store showcases, 
pop-up stores, film screenings, goodies and surprises all interwoven with every facet of 
Dance culture.



For years now, the ADE Conference has proven to be one of the most important 
platforms for electronic music, where plans, connections and projects come into being 
which will then go on to dominate the year to come. The highly-acclaimed day program, 
which connects up-and-coming talent to the absolute top of the industry, students and 
start-ups to the superstar DJ and CEO, has, for the fifth year in a row, completely sold 
out. Like every year, ADE will yet again receive an enormous delegation of prominent 
guests from the international music industry. ADE offers them the opportunity to attend 
both huge and intimate workshops and masterclass sessions, interactive Q&As, panel 
discussions and other networking sessions, along with the possibility to discuss the latest developments and to establish important new business contacts.
ADE takes place from the 17th of October till the 21st and is organized by The 
Amsterdam Dance Event Foundation, an initiative of Buma.

For more information go to The Amsterdam Dance Event Website
Love Live Music will be present at ADE with our Associates and Artists and DJ's that we work with.

If you would like to meet up please send us a message through the blog or a tweet @LoveLiveMusicUK

Sally Jackson Freeman

No comments: