The international Dance industry assembles in Amsterdam next week
More than 200.000 visitors expected at the record-breaking 17th edition of Amsterdam
Dance Event.
From next week, Amsterdam will be the centre of the international Dance
industry when for five days straight, the 17th edition of the Amsterdam Dance
Event (ADE) takes place. For years, ADE has been the biggest international club
festival and the world's most important music conference for Dance and
Electronic Music. This record-breaking edition, which starts on Wednesday the
17th of October and lasts until Sunday the 21st of October, will expand even
more with the biggest artists and special events for different target groups in
the scene, attracting 200.000 festival visitors and more than 3500 music
professionals from 65 countries.
Over the years, ADE has become the go-to festival for electronic music, on which many
artists and music professionals plan their calendar around. Starting next week,
Amsterdam will welcome over 1700 artists from the international Dance scene with
names as big as Armin van Buuren (NL), David Guetta (FR), Laidback Luke (NL), Fatboy
Slim (GB), Richie Hawtin (CA), Afrojack (NL), Paul van Dyk (DE), Junkie XL (NL) and
Chase & Status (GB). In addition, some of the biggest promoters in the world will host
spectacular events such as Headhunterz and Dirty Dutch in the Ziggo Dome, the threeday Awakenings at the Gashouder and the DJ Mag DJ Top 100 Awards at the Convention
Factory. Furthermore, many of the scene's biggest artists will play at the most
unexpected places, such as Afrojack hosting his night 'Jacked' at Pop temple Paradiso, a
Junkie XL show at the world-famous Concert Hall, Solomun at Schram Studios, Hed
Kandi at the 'Muziekgebouw aan 't IJ', and various label showcases at the CUE Bar. At
nighttime, a total of 300 Dance events are scheduled in more than 75 clubs: a world
record which again underlines the significance of this festival in the international Dance
calendar.
ADE is also proving to be forward-thinking and ambitious with their day program. Today,
the Dance scene is at the forefront of the music industry, both culturally and
economically, and as tradition will have it, ADE will prove yet again to be the most
important business platform in the Dance music industry. At six different locations, the
day program offers an array of conferences and networking opportunities focusing on
music and technology, VJs and visuals, harder Dance styles, new talent, education for
students and many other relevant topics. More than ever, ADE has specifically
customized its program for the various target groups in this scene. There is the exclusive
Hard Dance Event representing the harder styles; ADE University with a packed program
in which artists and prominent professionals will give unique lectures, presentations and
interviews to a select group of up-and -coming music professionals spanning a three-day
period; the popular ADE Next for young musical talent and the Music and Bits program
which focuses on the latest developments online. A brand new initiative is the promising
ADE Playground which will connect the nighttime festival-goer, in possession of a special
ADE CARD, to an exciting day program consisting of exhibitions, in-store showcases,
pop-up stores, film screenings, goodies and surprises all interwoven with every facet of
Dance culture.
For years now, the ADE Conference has proven to be one of the most important
platforms for electronic music, where plans, connections and projects come into being
which will then go on to dominate the year to come. The highly-acclaimed day program,
which connects up-and-coming talent to the absolute top of the industry, students and
start-ups to the superstar DJ and CEO, has, for the fifth year in a row, completely sold
out. Like every year, ADE will yet again receive an enormous delegation of prominent
guests from the international music industry. ADE offers them the opportunity to attend
both huge and intimate workshops and masterclass sessions, interactive Q&As, panel
discussions and other networking sessions, along with the possibility to discuss the latest developments and to establish important new business contacts.
ADE takes place from the 17th of October till the 21st and is organized by The
Amsterdam Dance Event Foundation, an initiative of Buma.
Love Live Music will be present at ADE with our Associates and Artists and DJ's that we work with.
If you would like to meet up please send us a message through the blog or a tweet @LoveLiveMusicUK
Sally Jackson Freeman
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