Love Live Music UK - Digital & Social Media
Tuesday, 7 December 2010
Monday, 6 December 2010
Wonderful pictures of Fat Boy Slim, Katherine Ells and Dolly Rockets at the Wild Fruit Red Ball Brighton last night. Images Max Ellis http://ow.ly/3kSy1
Week 6: Connecting with your Fans Via Newsletter and Finding 1000 True Fans
Guest Blog Post, Rob Lorenzo, Wave 3 Challenger - Agenda Red
Band Website: http://www.roblorenzo.bandzoogle.com/fr_home.cfm
Let me introduce the wonderful Rob Lorenzo to you, fellow "Music success in nine weeks" wave 3 blog buddy and musician with his band Agent Red. Rob is the guest blogger on the Music success in 9 weeks Blog this week. He has summed up nicely the 1,000 true fan concept that Ariel Hyatt and the Cyber team introduced me to this year. Have a read and I would encourage you to go look at Rob's blog and band website -
Music Success in Nine Weeks – Week 6
Artists - You are a commodity and your fans are your customers.
This is the first lesson I learnt in Week 6 of Ariel Hyatt’s Music Success in Nine Weeks blog challenge.
All You Need is 1000 True Fans
This week we are introduced to this article on the power of acquiring 1000 true fans suggesting that:
“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.”
Inspired to research further, I was drawn to an interview with Andy Karp who was a manager and marketing executive in A&R with Atlantic Records signing bands such as Kid Rock and, one of my personal favourites, Porcupine Tree.
In the interview I was excited to learn that Andy prefers to think of fans as investors, rather than customers,
“..because people are really passionate about the bands and the artists they love. When the music really represents times in your life and is a soundtrack to you, you have a very emotional investment in the creative output of that artist.”
So what do we have to do?
“What you simply have to do is, always be true to yourself, because people react to authenticity. In doing that, you also have to be really smart and understand how the relationship between artist and fan works.”
which is what the essence of Music Success in Nine Weeks is about.
Who do you think your fans are?
In Week 6 of Music Success in Nine Weeks we are tasked with exercises similar to the aforementioned workbook which help us to focus on where we might find our potential fans, audience and investors.
* Who are they?
* What do they like to do?
* Where do they hang out?
* What websites do they hang out on?
* What do they like?
Once we have established that our fans might like eating sushi whilst listening to Nikki Loy and looking at Sandra’s photos, we then need to find enticing ways to attract and maintain a dialogue with our investors.
Have I Got News For You
One way is build a mailing list and offer them exciting newsletters.
In Week 6 we are given a structure, using the 3 ‘G’s, with which we can construct a solid newsletter template:
1. The Greeting
2. The Guts
3. The Getting your investors into action (whatever that action may be)
It makes me feel incredibly grateful and lucky knowing that the people who have already signed up to my mailing list are:
* creative
* forward-thinking
* fun-loving
* dedicated
* ambitious
* adventurous
* a bit technical
They also ooze self-respect and personal success.
It’s clear we also share similar interests:
* A love for art or a fascination with creativity
* Playing, listening to or creating music
* Self and cultural development
* Getting outdoors
* Enjoying films
The fact that they want to invest their precious time and energy in what I have to offer motivates me to be the very best version of me that I can be. These people inspire me and it is my life’s wish to inspire them and others too. They are my people.
Newsletters are about creating a connection
A newsletter is a two-way conversation. When you join a newsletter, any newsletter, you are joining a gang of people who share an interest. You are choosing to be part of a community.
The word newsletter has always reminded me of the word community ever since I was grasshopper high; newsletters from schools, newsletters from youth and arts associations, newsletters from the local grocery store and outdoor adventure shop.
Newsletters keep us informed giving us a spark to ignite a conversation with someone we know with something of interest. They give us the invitation to contact the proprietor directly and if we have something to contribute too.
Your 1,000+ true fans
My goal and responsibility as a newsletter owner and publisher is to connect like-minded people. I find it both inspirational and exciting that, between us, by connecting our tribes we can create the 1,000+ true fans critical for the videomaker, musician or photographer to make a living from their creativity.
For my newsletter and a free MP3, you can join me here.
Rob Lorenzo on Facebook
Rob Lorenzo on Twitter
Good Luck Rob with your move to France, I wish you success in all you do,
Sally
Sunday, 5 December 2010
For all you Christmas Glam Rockers out there; The Darkness with Don't let the Bells End! http://ow.ly/3k8RD thedarkness
Wednesday, 1 December 2010
Week 5: Playing Catch Up...Blogging
Was it John Lennon who said "Life is what happens while you are busy making other plans?"...
Have had a hugely busy November and wrote this back in the first week of November but found myself working in NYC and then the family being struck down with the winter lurgy so all of this comes a bit late but hope it's informative and helpful.
OK so the confession: before embarking on Music Success in 9 Weeks I had never blogged and really didn't know much about it at all. I thought it was for geeks and techies. I didn't understand the protocol of reading, listening, thinking, engaging and commentating. Ariel and the CyberPR team gave some great links to get us started, blogs to read, web pages to engage with and now I feel like I have been given a huge sweetie jar and am finding out all sorts of new things about the industry and current thought about what's happening in the music world.
So week 5: I have become a reader and commentator in the places listed below and found it very inspirational indeed. There's so much great thinking going on out there and it is very useful in trying to work out my own thoughts with all things musical. We are in such a transitional time in the music industry where the "Physical" product of CD's DVD's and USB's will no longer exist for the consumer in the very near future so it is essential we get a clear digital marketing and PR strategy that will monetise musicians works. Blogs give all the cutting edge thought and even if you don't always agree, conversation is great.
The Music success blogging challenge encouraged us to interact with 50 blogs which currently is a bit optimistic but below are a few of the best that I read and interacted with.
I essentially worked my way through all the pointers on Ariels blog - a great read to help you get started: http://arielpublicity.com/2009/07/09/blog-reading-101-lurk-leap/
I also joined google friend connect, tried to get my head around RSS - still haven't got that fully sorted but on it, joined a few blogs, read, commentated and received feed back.
The ones that have been most useful for me are:
1. HypeBot - great article on making a living from music http://www.hypebot.com/hypebot/2010/11/whats-your-criteria-of-makin...
2. Music Think Tank - http://www.musicthinktank.com/blog/michael-laskow-of-taxi-marketing... - superb article from Ariel about Michael Laskow of Taxi - very inspiring indeed.
3. Social Media Blog: Elaine Gantz Wright - great banter going there - superb article http://elainegantzwright.wordpress.com/2010/11/08/the-social-media-...
4. Kemal Mermutlu - UK Mover and Shaker BBC Producer Kemal Mermutlu from Radio 1 and Radio 1 Extra - http://kemalmermutlu.tumblr.com/tagged/music
I met the lovely Kemal in the flesh at a music 4.5 conference in November and had great chats and discussions about audiences, fan bases and the evolving nature of social media. Lots of interesting multi media blog thoughts and inspirations. Kemal introduced me to his love for "Gary" - fab video: All about social media - loving Garyhttp://garyvaynerchuk.com/ check out this great bit of video:
http://www.viddler.com/explore/garyvaynerchuk/videos/165/
5. Andrew Dubber: http://www.andrewdubber.com/
Great Music Straegist... check him out and his FREE DOWNLOADABLE book and podcast:
http://www.newmusicstrategies.com.php5-2.dfw1-2.websitetestlink.com...
Andrew Dubber is a lecturer at Birmingham University and it's his job to think big thoughts, talk and write about them and educate. I think he does quite a good job!
6. Ariel Hyatt's Sound Advice Blog: I especially like the 1,000 true fans concept which has become a corner stone to my thinking and my work with clients.
http://arielpublicity.com/category/blog/1000-true-fans/page/2/
I have connected up with all of the above and followed them on twitter, their Facebooks or websites. I would highly recommend you having a punt and to start nailing your colours to the mast. If you are reading this let me know and I would love to hear your experiences in blogging. I am just starting out at this game and am open to fresh thought and different ways of helping musicians make a living in this fast moving profession. The Music Success Blog challenge has proved invaluable and if you get a chance, buy the book now at The Cyber PR website: BUY BOOK HERE - will be the best money you have spent!
Sally
Week 6 & 7 to follow shortly....
Have had a hugely busy November and wrote this back in the first week of November but found myself working in NYC and then the family being struck down with the winter lurgy so all of this comes a bit late but hope it's informative and helpful.
OK so the confession: before embarking on Music Success in 9 Weeks I had never blogged and really didn't know much about it at all. I thought it was for geeks and techies. I didn't understand the protocol of reading, listening, thinking, engaging and commentating. Ariel and the CyberPR team gave some great links to get us started, blogs to read, web pages to engage with and now I feel like I have been given a huge sweetie jar and am finding out all sorts of new things about the industry and current thought about what's happening in the music world.
So week 5: I have become a reader and commentator in the places listed below and found it very inspirational indeed. There's so much great thinking going on out there and it is very useful in trying to work out my own thoughts with all things musical. We are in such a transitional time in the music industry where the "Physical" product of CD's DVD's and USB's will no longer exist for the consumer in the very near future so it is essential we get a clear digital marketing and PR strategy that will monetise musicians works. Blogs give all the cutting edge thought and even if you don't always agree, conversation is great.
The Music success blogging challenge encouraged us to interact with 50 blogs which currently is a bit optimistic but below are a few of the best that I read and interacted with.
I essentially worked my way through all the pointers on Ariels blog - a great read to help you get started: http://arielpublicity.com/2009/07/09/blog-reading-101-lurk-leap/
I also joined google friend connect, tried to get my head around RSS - still haven't got that fully sorted but on it, joined a few blogs, read, commentated and received feed back.
The ones that have been most useful for me are:
1. HypeBot - great article on making a living from music http://www.hypebot.com/hypebot/2010/11/whats-your-criteria-of-makin...
2. Music Think Tank - http://www.musicthinktank.com/blog/michael-laskow-of-taxi-marketing... - superb article from Ariel about Michael Laskow of Taxi - very inspiring indeed.
3. Social Media Blog: Elaine Gantz Wright - great banter going there - superb article http://elainegantzwright.wordpress.com/2010/11/08/the-social-media-...
4. Kemal Mermutlu - UK Mover and Shaker BBC Producer Kemal Mermutlu from Radio 1 and Radio 1 Extra - http://kemalmermutlu.tumblr.com/tagged/music
I met the lovely Kemal in the flesh at a music 4.5 conference in November and had great chats and discussions about audiences, fan bases and the evolving nature of social media. Lots of interesting multi media blog thoughts and inspirations. Kemal introduced me to his love for "Gary" - fab video: All about social media - loving Garyhttp://garyvaynerchuk.com/ check out this great bit of video:
http://www.viddler.com/explore/garyvaynerchuk/videos/165/
5. Andrew Dubber: http://www.andrewdubber.com/
Great Music Straegist... check him out and his FREE DOWNLOADABLE book and podcast:
http://www.newmusicstrategies.com.php5-2.dfw1-2.websitetestlink.com...
Andrew Dubber is a lecturer at Birmingham University and it's his job to think big thoughts, talk and write about them and educate. I think he does quite a good job!
6. Ariel Hyatt's Sound Advice Blog: I especially like the 1,000 true fans concept which has become a corner stone to my thinking and my work with clients.
http://arielpublicity.com/category/blog/1000-true-fans/page/2/
I have connected up with all of the above and followed them on twitter, their Facebooks or websites. I would highly recommend you having a punt and to start nailing your colours to the mast. If you are reading this let me know and I would love to hear your experiences in blogging. I am just starting out at this game and am open to fresh thought and different ways of helping musicians make a living in this fast moving profession. The Music Success Blog challenge has proved invaluable and if you get a chance, buy the book now at The Cyber PR website: BUY BOOK HERE - will be the best money you have spent!
Sally
Week 6 & 7 to follow shortly....
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